Actionnable intelligence for decision makers
Getting a robust market picture of customer net prices versus market shares in the segment:
Essential for brand positionning
Comparing customer net prices with reliable brand image metrics:
Products
Price Vista delivers robust market pictures. We bring a better understanding of your performance against competitors.
We strive to make fair comparisons. We know how to manage complex products with many configurations and options.
We have experience in products sold through retail networks, importers or direct sales channels.
Services
Price Vista delivers as well robust market pictures for comparable service offers.
We have experience in financial services (leasing), supply chain, repair and maintenance or full service renting contracts.
Products combined with services
Products are increasingly sold with services included or not in the net price.
Price Vista has developped special price surveys where market data is almost impossible to analyze and compare.
Competitiveness can be totally different if seen from capital cost or from monthly fee cost or sometimes also from a “total cost of ownership” perspective.
Price management
Pricing is often the most powerful lever to impove your company’s profitability.
The price management needs a reliable vision of the market to take the right decisions every day.
Very often the comparison data available is either unexisting or strongly biased. Asumptions or beliefs can be far from business reality.
Price Vista will provide robust data to help you setting and adjusting your price position.
Business planning
Price is a fundamental input at the top of your projects business plans.
Setting a price only with a “cost + margin approach” is easy but risky.
Estimating the right selling price should be based on the market reality,rather than asumptions. Price Vista can provide you robust data to set up your price in a safer way.
It’s also a great negotiation tool for tranfer prices if you don’t manufacture your products inhouse.
Export
Exporting to a new country is an adventure. Various risks must be considered.
One of them is launching investments without serious market intelligence.
A new entrant is lacking reliable information: competitors, products and service offers, pricing, sales channels, brand images.
Export can be totally different from your domestic market experience.
This weakness can lead to many errors and financial losses.
Price Vista will help you verifying your export opportunities.
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