Pricing is often the least worked of Marketing 4Ps.
Price management consultants work to improve the operating margin of their clients. If they ignore the competitive landscape, the added value of their advice will be strongly disminished.
Price Vista is the right partner specialized in Business to Business.
The price communicates the brand value to the market. But few companies have metrics of the brand image in BtoB.
Yet the understanding of the brand positioning in a segment is essential.
With IMAGEMETRIX, Price Vista can provide and cross brand image, price position and market share performance.
M&A are risky projects. In order to calculate the synergies, M&A consultants could wish to know at what price the brands are really selling to the end customers. They may discover new potential synergies or unexpected risks. Price Vista is the partner for studies in early phases.
Strategy consultants bring new ideas and new visions, search for the competitive advantage, shape the future growth of their clients.
It’s useful for them to start with a good vision of the existing market segments.
Price Vista can provide to strategy consulting a robust description of the offers, pricing, sales channels and brand positioning.
The main challenger is almost aligned in price
The premium sub-segment leader is really far ahead in price with a strong market share
This competitor new product with downgraded features seems not convincing the market
This low cost brand has gained a very significant market share with a low price positioning
This very competitive “value” product from Asia enjoys a surprisingly good image which is even higher than some European brands
This “value” product from Asia is characterized by a Premium brand price combined with a low cost image
This European competitor established its new “value” product offer at the price level of the best competitor from Asia
This very low cost and low quality product from Asia has also a very low image on this market.
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